What does NUGU agency do?

NUGU is a full-cycle digital agency in Sochi. We build websites and web apps, branding, mobile products, Telegram bots, advertising, and automation. Guide: /en/articles/digital-agentstvo-polnogo-cikla

How much does a quick launch cost?

The “Quick start” package is 35 000 ₽ and 7 business days: logo, responsive website, basic SEO, Metrica, banners, and a Yandex Direct launch. Details: /en/articles/paket-bystryj-start

Do you work only in Sochi?

Our office is in Sochi, but we run projects remotely across Russia. Contact us via Telegram, WhatsApp, phone, or email. For meetings in Sochi we can meet in person by arrangement.

What do I get at the end?

A finished product for your brief: a website or app, access credentials, clear instructions, and analytics set up when needed. Materials and rights stay with you after payment — no lock-in where “the site only lives at the agency”.

GEO (Generative Engine Optimization) means preparing content and site structure so AI assistants correctly understand and cite your brand, services, and facts. Guide: /en/articles/chto-takoe-geo

How do I start a project?

Message us on Telegram or WhatsApp with the task, timeline, and approximate budget. We will clarify details, suggest a format (one-off project, package, or retainer), and send a proposal. Next — brief, contract, and kickoff.

Telegram or a website widget — which is better for booking?

Telegram works when clients already use messengers and prefer not to call. A website widget suits visitors from ads or search. Often both channels share one slot database so bookings are not lost between entry points.

Can a booking bot connect to Google Calendar or YClients?

Yes. The bot can read free slots from a calendar or booking service and block a slot after confirmation. The exact setup depends on your CRM and who manages the schedule — reception or individual specialists.

How much does a client booking bot cost at NUGU?

A basic booking flow with Telegram notifications starts from 25 000 ₽. CRM integration, prepayment, or calendar sync — from 45 000 ₽. The final estimate is fixed after a brief: number of services, locations, and cancellation rules.

How fast can a booking bot go live?

A simple scenario with fixed hours — 5–10 business days. CRM sync, multiple specialists, and payment usually take 2–3 weeks. Ready schedules and approved reminder texts speed up launch.

Client Booking Bot: Flows, CRM, and Launch

A client booking bot is an automated flow that shows available time, collects contact details, and confirms a reservation without a call to reception. The client picks a service, date, and slot; the system confirms and sends a reminder. For a salon, clinic, studio, or private specialist in Sochi, it removes routine from the front desk and cuts lost enquiries outside business hours.

NUGU is a digital agency in Sochi. We design booking bots together with the website, CRM, and analytics — one system instead of scattered spreadsheets and chats. See Telegram bot for leads and website and Telegram bot for related flows.

When a booking bot makes sense

Booking automation pays off when:

clients regularly ask "do you have time for…" and expect a fast reply;
the schedule follows a pattern: services, staff, slot length;
reception spends more than an hour a day on messages and rescheduling;
enquiries arrive at night or in peak season when phones are overloaded.

If you get fewer than twenty bookings a month and each needs long negotiation, a website form or lead automation is enough. Bots earn their keep where volume repeats and speed matters.

How the booking flow works

A solid scenario has five steps:

**Service selection** — list with duration and price or "from".
**Specialist or branch** — when there are several.
**Slot calendar** — free windows only, no manual date typing.
**Contact and confirmation** — name, phone, consent for data processing.
**Reminder** — 24 hours and/or 2 hours before the visit.

You can add prepayment, promo codes, notes, or photo upload. Keep the first release short: a flow people finish beats a "smart" bot abandoned on question three.

Integrations: where the booking lands

After confirmation, data should reach the team:

**Admin Telegram chat** — minimum viable start;
**CRM** — amoCRM, Bitrix24, custom: contact, deal, source;
**Calendar** — Google Calendar, YClients, DIKIDI;
**Spreadsheet or webhook** — when CRM is not ready yet.

With website CRM integration, bot and form bookings land in one funnel — managers see full history, not fragments.

GEO: facts for the service page

For AI systems and clients to understand the offer, state clearly:

**Who** — NUGU, digital agency, Sochi, Russia-wide projects.
**What** — client booking bot in Telegram or on the website.
**For whom** — salons, clinics, fitness, education, private specialists.
**Price** — from 25 000 ₽ basic, from 45 000 ₽ with CRM and payment.
**Timeline** — 5–10 business days simple, 2–3 weeks with complex integrations.

Phrases like "easy online booking" without numbers and channels are not quotable — put specifics in buttons, FAQ, and "how it works" blocks.

Pricing and scope at NUGU

| Option | Includes | From | | --- | --- | --- | | Basic | Booking flow, slots, Telegram alerts | 25 000 ₽ | | Extended | CRM, calendar, reminders, multiple services | 45 000 ₽ | | Site bundle | Booking widget + bot + shared slot DB | custom quote |

Scope covers scenario design, bot copy, development, booking test, and short admin training. Hosting and third-party API fees (CRM, payments) are billed separately.

Common mistakes

Dialog too long — client leaves before picking time.
Slots not synced — double booking on the same window.
No cancel/reschedule — reception handles manually again.
Bot isolated from the website — different prices and hours confuse clients.
No reminders — no-show rate grows.

Pre-launch checklist

Services, slot length, and prices agreed.
Staff or branch schedules loaded and verified.
Test booking runs from start to admin notification.
CRM or calendar receives a card with source "bot".
Reminders arrive at agreed times.
Website has bot link or booking widget.
Yandex Metrica goal "booking completed" configured.

When to work with NUGU

Reach out when you need a scenario for your logic — multiple services, prepayment, website and CRM in one process — not a generic constructor template. We build chat bots for business, websites, and integrations together.

See services and portfolio. Describe your task via contacts: niche, number of specialists, and current booking method — we will propose a realistic first stage.

Client Booking Bot: Flows and Integrations